JACOPO BIORCIO

Every Super Bowl Ad is a Tide Ad.

Awards:

CANNES LIONS
Titanium Lion Winner
Grand Prix - TV / Cinema
Gold Lion - Direct - Use of Broadcast
Gold Lion - Creative Effectiveness
Silver Lion - Direct - Sectors
Silver Lion - Film Craft - Script
Bronze Lion Use of TV & Other screens
Bronze Lion - Media - Sectors
Shortlist X4

D&AD
Black Pencil - Tactical Film Advertising
Yellow Pencil - Use of TV & Cinema
Graphite Pencil - TV Commercial Campaigns
Graphite Pencil - Writing for Advertising

ONE SHOW
Best in Film - Television
Gold Winner - Innovation in Film
Gold Winner - Television / Varying Length Campaign
Gold Winner - Television / Short Form
Gold Winner - Television / Long Form
Gold Winner - Craft - Direction
Gold Winner - Craft - Writing
Silver Winner - Television / Short Form
Bronze Winner - Television / Short Form
Merit - Television / Short Form

CLIO
Super Clio
Gold Winner - Film
Bronze Winner - Direction

EMMYS
Nomination Outstanding Commercial

THE ANDYS
Gold - Idea
Gold - Craft
Gold - Reset

NEW YORK FESTIVAL
Grand Prix - Best use of media
Grand Prix - Film/Cinema/Online/TV
Gold - Best use of media
Gold - Film/Cinema/Online/TV
Gold - Avant Garde / Innovative
Gold - Activation & Engagement
Bronze - Film Craft

EFFIE
Grand Prix

AICP
Advertising Excellence / Campaign
Advertising Excellence / Concept

SHOTS
Gold - Television Commercial of the year

LBB IMMORTAL
Immortal Awards Winner

200 Million loads of laundry are washed each Sunday, taking fans away from the NFL. 

For the NFL’s 100th season we decided to declare Sunday night officially Not For Laundry.
And then we made NBC’s TV shows and the #1 sport in the US argue about which is the best night for #LaundryNight.

Awards:

CANNES LIONS
Gold Lion - Direct
Silver Lion - Media
Silver Lion - Sports Entertainment
Bronze Lion - Entertainment
Bronze Lion - Film

D&AD
Wood Pencil - Media - Use of collaboration

ONE SHOW
Silver - Stunts & Activations
Silver - Influencer Marketing
Bronze - Television & VOD
Bronze - Co-Promotions
Merit - Innovation in Branded Entertainment
Merit - Integrated Branding Campaign
Merit - Innovation in Film
Merit - Short Form Video
Merit - Single Country or Region

CLIO SPORT
Gold - Partnerships, Sponsorships & Collaborations
Gold - Social Media - Multi-Platform

CLIO
Silver - Integrated Campaign
Silver - Social Media
Bronze - Partnerships & Collaborations

There's one thing we all look for on holiday: Wi-Fi.
These days, it's completely normal to spend more time in the hotel lobby than on the beach.

So we created a tongue-in.cheek campaign that poked fun at the tics of our time.

Our Wi-Fi Dogs were the absurd way to unveil the real answer to our needs: Telekom's Travel & Surf Summer Passes.

The main viral was loved immediately, so we came up with four additional episodes, letting people dive further into the world of Wi-Fi Dogs. 

Awards:

CANNES LIONS
Bronze Lion - Branded Entertainment
Bronze Lion - Cyber - Online Video

D&AD
Graphite Pencil - Film Advertising Crafts
Wood Pencil - Direction for Film Advertising

EFFIE
Grand Prix
Gold

LONDON INTERNATIONAL AWARDS
Bronze - Casting

EURO BEST
Gold
Silver
Silver
Silver
Finalist

NEW YORK FESTIVAL

ADC GERMANY
Silver
Bronze
Bronze
Finalist

A-LIST HOLLYWOOD AWARDS
Bronze

AME AWARDS
Silver - Best Use of Media -Online

CRISTAL FESTIVAL
Emerald Winner - Best Web Series
Sapphire Winner - Best use of humor

CANNES CORPORATE MEDIA & TV AWARDS
Gold

SPOTLIGHT FESTIVAL
Bronze

Everyone eats Goldfish by the handful.
To make the point here’s Boban Marjanovic (the player with the largest hands in the NBA) and his BFF, Tobias Harris.

Awards:

CANNES LIONS
Bronze Lion - Social & Influencer

D&AD
Wood Pencil - Use of Talent & Influencers
Shortlist - Digital / User Participation
Shortlist - Experiential / Use of Talent & Influencers

ONE SHOW
Bronze - Social Post / Single
Bronze - User-Generated Content
Bronze - Influencer Marketing
Bronze - Online & Mobile Video
Merit - Social Channel
Merit - User-Generated Content
Merit - Creative Effectiveness
Merit - Single Country or Region /

CLIO
Silver - Branded Entertainment & Content
Bronze - Creative Effectiveness
Bronze - Experience/Activation - Digital
Shortlist - Social Media

CLIO SPORTS
Silver - Social Media
Bronze - Social Video
Shortlist - Direct - Social Media

ANDYS
Gold - Idea

THE FIRST CLEAN JERSEY SWAP

Due to Covid19 the NFL banned jersey swaps between players, a beloved tradition. Fortunately, there’s New Tide Hygienic Clean.

So we made a deal with the NFL: we clean the jerseys, they revert the ban.

Awards:

CANNES LIONS
Bronze Lion - Social & Influencer

D&AD
Graphite Pencil - PR Reactive Response
Graphite Pencil - PR Product Launch
Graphite Pencil - Media- Use of influencers
Wood Pencil - Experiencial - Influencers
Wood Pencil - Digital - Influencers

ONE SHOW
Bronze - Current Event Response
Merit - Influencer Marketing
Merit - Brand Partnerships

CLIO SPORT
Silver - Direct
Bronze - Experiential/Events
Bronze - Integrated Campaign
Bronze - Public Relations
Shortlist - Direct - Social Media
Shortlist - Partnerships

CLIO
Silver - Experience/Activation
Bronze - Partnerships/Co-Creation
Bronze - Experience/Activation - Events
Bronze - Integrated Campaign
Bronze - Social Media - Multi platforms
Bronze - Social Media
Shortlist - Creative Effectiveness
Shortlist - Partnerships & Collaborations

In a world where things don’t always live up to our expectations, Twix exceeds them by overdelivering on delight. A Twix bar is not just one note… it’s a contrast of tastes and textures. It’s not just one bar… it’s an entire second helping. It’s not just one treat… it’s a cookie/biscuit inside a chocolate bar.

The objective is to grow Twix by recruiting and driving relevance among Gen Z communities and amplifying brand relevance and passion.

Awards:

CANNES LIONS
Bronze Lion - Online Film

To get a generation of adults to consider Goldfish, we aired the 20-year-old Goldfish jingle they grew up with during the 2022 GRAMMYs. We invited them to write their own lyrics on Twitter, and help make our jingle the biggest song of the night — during the biggest night in music.

We aired a series of 15 second karaoke style commercials during the GRAMMYs showcasing how fun and easy it is to rewrite the lyrics of our jingle.

We then prompted people to write their own lyrics on Twitter.

On Tik Tok, we uploaded an instrumental version of our jingle so people could sing their own lyrics and duet us.

Awards:

CANNES LIONS
Silver Lion - Radio & Audio
Shortlist -  Culture & Context - Single-market Campaign

D&AD
Graphite Pencil - Direct - Film
Wood Pencil - Media - Social

ONE SHOW
Bronze - Targeted Video / Online
Bronze - Non-traditional & Guerrilla Marketing
Merit - Innovation & Transformation
Merit - Craft / Writing
Merit - User-Generated Content

CLIO
Gold - Audio - Sonic Branding
Silver - Direct - Mixed Campaign
Bronze - Social Media - User Generated Content

Sony Bravia returns to the spectacular, color-filled advertising that launched its brand in its latest spot, a visual extravaganza that sees white balloons explode all over a crumbling casino, unleashing a shower of rainbow glitter, bringing back to life the abandoned casino.

Filmed in Romania by director Andre Stringer, it's set to a new cover of Cyndi Lauper's "True Colors" by Tom Odell
The ad required 4,000 balloons and 1,500 kilograms of glitter to make, and was filmed using a mix of drones and hand-held video cameras. According to Sony, the accompanying key visuals were shot by high-speed photographer Fabian Oefner who attached a noise sensor to the camera shutter, so that it triggered every time a balloon popped.

Shooting this commercial required weeks of preparation and a lot of effort from special effects and production design partners. Glitter is a very challenging element to work with, even more so because we wanted to show the particles in all their detail and brilliance.

Awards:

CANNES LIONS
Shortlist - Achievement in Production - Film Craft
Shortlist - Production Design / Art Direction

EPICA
Bronze - Direction & Cinematography

Jalapeño Poppers were huge in the 90s. So were 90s pockets.

You can see why it made perfect sense to launch a limited collab between Goldfish and JNCOs.

Get you Jalapeño Popper Goldfish pants at Jncos.com/Goldfish

New Tide POWER PODS are designed for set-in stains and large loads of laundry.
It’s the perfect detergent for later.

We launched the product during the Super Bowl with a simple question: When is later?

"For her age" is the caveat to a compliment that demeans accomplishments by women.

We believe that age never defines you.

Awards:

CANNES LIONS
Shortlist - People - Gender Equality

We turned NFL’s Thursday Night Football broadcast into a Tide Ad.

Our snackable content made #TideAd one of TWITTER’S BEST OF 2018

Awards:

CANNES LIONS
Gold Lion
Silver Lion

D&AD
Shortlist - Media / Use of Events and Stunts
Shortlist - Media / Use of TV & Cinema
Shortlist - Media / Use of Branded Content

ONE SHOW
Merit - Co-Promotions
Merit - Integrated Campaign
Merit - Innovation in Film

CLIO SPORTS
Silver - Innovation
Silver - Partnerships, Sponsorships & Collaborations
Bronze - Branded Entertainment & Content

The Sony Bravia Oled greatest selling point was not only the image quality itself but the fantastic "horizon effect" it creates when placed on a flat surface. To show that we decided to give the audience a horizon like nothing they've never witnessed before: the earth rising, on earth.

All it took us was a giant installation in the middle of the Atacama desert.

Lucky Jersey or Dirty Jersey?

Tide partnered with the NFL to ask one simple question: What would it take for fans to wash their lucky jersey?

Awards:

CANNES LIONS

Silver Lion - 360 Integrated Brand Experience
Shortlist - Entertainment - Partnerships
Shortlist - Brand Partnerships, Sponsorships & Collaborations
Shortlist - Influencer & Co-Creation
Shortlist - Partnerships with Sports Talent
Shortlist - Excellence in Social & Influencer

ONE SHOW
Merit - Direct Marketing
Merit - Integrated Campaign
Merit - Brand Partnerships

The joy of winning the lottery is something we can try to comprehend.

But the joy of multiplying your win is something you’ll wish you could multiply too.
The new Bonus-X tickets let you multiply your winnings up to 100 times, so it’s like winning the lottery over and over again. In our ad, our hero isn’t satisfied with just one big win—he’s determined to relive that thrill on repeat. So, what does he do? He builds a time machine of course—out of everyday office supplies—right in the middle of his workplace. Because when you’ve got the chance to win this big, once just isn’t enough.

New York is a vibrant, electric, and often-mind bogglingly random place.

Everyday New Yorkers get hit with something unexpected, something strange, something amazing. It makes it hard to be surprised by anything really. Except for maybe how much you can win with the New York Lottery Scratch-Offs. Everyone is always surprised by that! We channelled that insight into our new work to celebrate just how oddly wonderful New York can be and always is.

The New York Lottery is dropping GRANDE, two new Scratch-Off Games with up to $3,000,000 in cash prizes and a chance to win a VIP trip to Billboard Latin Music Week in Miami.

Artists sing about the VIP lifestyle all the time, but this is the first song that could help people live it.

Thomas’ is introducing the brand's first character in its 144-year history.
Thom is a proper young man with a strong British accent who lives in the pantry and help those lost in the busy morning shuffle take the time to savor breakfast once again.

Open any streaming service and you’ll find yourself in front of a reboot. All the things you grew up with are now bigger and bolder. And sometimes cheesier. Goldfish Mega Bites fit the bill. A childhood icon rebooted. Brothers Fred and Ben Savage are childhood, reboot icons and the perfect choice to introduce Goldfish’s reboot to the world.

Coors Light learned college football fans were spending less time in the bar because of household chores. So Coors Light started doing their laundry so they could chill at the bar.

Even if they've seen a billion "don't text and drive" ads, young people still text and drive. It's like they think the accident rate doesn't concern them, because they are more careful. 

Yet the deadly fact remains: Dangers are champions of hide and seek. They need no space at all to make themselves invisible. And they don't give you a notice before they come out to play. 

Got the message?

International campaign for the new Sony Bravia 4k Ultra HD TV.

People do not repair broken objects, even if it is a meaningful possession, because they think it is complicated, time-consuming and overwhelming.

To demonstrate how quickly and easily Pattex repairs broken items,
we show that fixing any crack is as simple as zipping it up. 

Sometimes a deal seems too good to be true. So much so that you are willing to bet it’s not.

This was the thinking behind the online film series we created to advertise the premium service of eBay.

We all make sacrifices.
Why Snackrifice?